MRI Casino Marketing Blog
Marketing Results: Own The Dialogue™

Social media often buzzes with tributes and nostalgic memories of Adam West’s Batman TV series, which originally aired on ABC between 1966 and 1968.

While I wasn’t around for the show's original run, I remember how neighborhood playtime would halt for 30 minutes when reruns aired after school. Afterward, a group of us kids, pillowcase capes flapping, would take to the streets on imaginary crime-fighting missions inspired by the Caped Crusader.

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Chris Rock once said, "If most people in the world were told they could take a pill and be better at their job, they’d take the pill." And isn’t that the truth? The same logic applies to AI in marketing—consumers want the magic button, the instant solution that makes everything cheaper, faster, and wildly successful overnight. But here’s the kicker: AI, much like everything else in life, only gives back what you put into it.

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Research is a secret weapon! The key to future growth is understanding gambler needs and unmet needs to build solid profitable strategies. To attract a larger market share of gamblers and enhance the performance of a casino resort, it is essential to leverage both qualitative and quantitative market research methods and engage in competitive benchmarking.

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In the dynamic world of the casino industry, maintaining a loyal customer base is crucial for a sustainable revenue stream. Among different phases of gambler life stages, fading players pose a unique challenge that requires timely intervention.

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Do you understand your players? Do you know where they are going if they aren’t coming to see you on the weekend? Is your food the best in the area? Is the experience you deliver unique? Comfortable? How are your players feeling? Do they think you should offer more? Are they satisfied with the hotel renovation?

If you can’t answer these questions - casino market research could help.

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