MRI Casino Marketing Blog
Apple's iPhone Passbook App

 iPhone Passbook App

Passbook for Casinos

As a casino marketer, you want your players to have quick and easy access to your property's offers. Smartphones open up the opportunity to literally get those offers into your players' pockets, as well as communicate with them anywhere they go using geolocation information and push notifications.

One way to accomplish this is by using Apple's Passbook app. With Passbook, players can:

  • Store coupons and offers on their iPhones so they can be accessed quickly
  • Display the offer on their phone without needing an internet connection
  • Redeem offers via a 2-D barcode that can be scanned at the casino
  • Receive push notifications reminding them that they have an offer available whenever they're close to your property

Using Passbook, you can access this functionality even if you don't have a mobile app for your casino. You can integrate Passbook into your website's online account functionality and allow players to download their offers directly from their account page. Once your offers are stored in Passbook, players are only two taps away from redemption and will begin receiving your push notification reminders.

Interested? We break down the details below, or contact us for a live demo and advice on how to incorporate Passbook into your casino's mobile marketing strategy.

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