Kristen Fulmer, Director of Marketing
Case Study
Four Winds Casino Resort
Lakes Entertainment was opening a brand new casino facility in Michigan, a market with fierce competition. The property is a high-end resort with luxury amenities comparable to a Las Vegas Strip property. The existing pre-opening website was a construction camera and minimal copy. The website needed to reflect the caliber of property that was about to open its doors.
Situation
Marketing Results was hired to create the "buzz" about this spectacular development. The assignment was to redesign their website into an attention-getting site with graphics, animations and cutting-edge technology that would broaden their marketing and e-commerce abilities while creating an extension of the property brand and experience for customers.
Solution
Marketing Results designed a site that was both progressive and sophisticated in its design, integrating brand elements on all pages of the website. Content managers were developed to give property the ability to update promotions, property information, restaurant menus, press releases, FAQ, poker, winners animations and entertainment venues on the fly.
The web design integrated a hotel system, jackpot alerts (a feature that allows site visitors to see the property-wide jackpots that hit daily, weekly or monthly), an online customer survey and a guest CRM area. Marketing Results personalized the website to allow the player to log in to a CRM module and view their offers and points available, and book reservations for their trip.
Results
The completed website gave property the ability to offer a number of functionality items that were never available before.
