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Social Media Gamification
On-Property Revenue Gains
Gamblers love a game of chance, and gamified offers scratch that itch. By creating an exclusive social media integration, we boosted both Facebook Likes and property visits with a spectacular ROI.

–Amy Morais, Director of Digital Products

Case Study
Social Media Gamification Turns Engagement into Revenue

Marketing Results created a Facebook-exclusive Scratch & Win promotion that helped a Canadian casino turn social media engagement into measurable on-property revenue.

Over 500 logged-in users played the scratch-off game
Boosted Facebook page likes by 13% from previous month
Redemption generated a 452% ROI on actual win

Situation

A casino in Ontario, Canada was looking to create a revenue-driving promotion on their Facebook page. Marketing Results was tasked with developing a social media promotion that would not only increase their engagement but would also show measurable revenue gains at the property.

Solution

A casino in Ontario, Canada was looking to create a revenue-driving promotion on their Facebook page. Marketing Results was tasked with developing a social media promotion that would not only increase their engagement but would also show measurable revenue gains at the property.

Results

Throughout the promotion period, the total number of likes on their Facebook page increased by 13% as compared to the previous month.  At the conclusion of the promotional period, analysis was provided to the client to show the number of likes, link clicks, post reach, and page views.   

Over 500 logged-in Facebook users played the scratch-off game, and the promotion had a total of 1,825 views. 65% of the Facebook users who played the Scratch and Win game redeemed their offer at the casino. Redeemers of this social media marketing promotion generated a 450% ROI on theoretical win and a 452% ROI on actual win during the period of redemption. 

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Offer Gamification