Make the data talk to you.
With advanced, data-driven marketing and analysis, we can help you segment your markets and target your messages with precision and power so you see better results at lower cost. Through direct marketing, data and analysis combine in a targeted strategy that builds customer relationships and loyalty, all with measurable results. We know the numbers game and will transform numbers into profits. We find opportunity in every database.Get the Big Picture
Communications that develop long-term relationships
We've learned that effective segmentation strategies must begin with a clear understanding of your goals, current strategies and their effectiveness in attracting players and growing revenue.
Key indicators in developing a customer life cycle based segmentation strategy include metrics such as length of relationship, recency of play, frequency of visitation and player latency. Marketing Results segments database members into life cycle stages—each with distinct communication plans, offer mix and reinvestment strategies via direct mail and email campaigns, online player portals, mobile apps, and gamified offers.
Our Database Marketing services include:
Bill S, Vice President of Casino Marketing