Database Marketing
Make the data talk to you.

With advanced, data-driven marketing, we can help you segment your markets and target your messages with precision and power so you see better results at lower cost. Through direct marketing, data and analysis combine in a targeted strategy that builds customer relationships and loyalty, all with measurable results. We know the numbers game and will transform numbers into profits. We find opportunity in every database.

WE KNOW NUMBERS
GET RESULTS AT LOWER COST
Analysis guides casino marketing decisions. We look at the numbers to tell a story of how your casino motivates players.

Craig Border, Vice President of Database Marketing

Communications that develop long-term relationships

We've learned that effective segmentation strategies must begin with a clear understanding of your goals, current strategies and their effectiveness in attracting players and growing revenue.

Key indicators in developing a customer life cycle based segmentation strategy include metrics such as length of relationship, recency of play, frequency of visitation and player latency. Marketing Results segements database members into life cycle stages - each with distinct communication plans, offer mix and reinvestment strategies. 

Key Components

Our Database Marketing services include:

  • Direct Marketing Campaign Management
  • Casino Database Analysis
  • Direct Marketing Response Rate Reports
  • Email Deployment and Reporting
  • Database Segmentation and Querying
  • Advanced Casino Data Mining
  • Player Development Contact Management System
  • Host Performance Reports and Goal Tracking
 MRI helped to grow our database to support a new property development. After just one year, we exceeded our database & revenue goals. 

Bill S, Vice President of Casino Marketing

Get in Touch

No matter your marketing style, we want to hear from you. Kindly fill out the form below to learn how Marketing Results and your casino marketing team can build success together.

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