build player loyalty

Casino Player Development
Seek the right people. Then connect.

casino player tracking

Our industry expertise will help you enhance your casino player development programs with measurable improvements to customer loyalty. Using Advanced Intelligence Marketing (AIM®), our casino CRM software, we make it convenient for your hosts and player development staff to be in direct contact with players. AIM® enables you to monitor performance, offer smart incentives and provide important player data to your staff any time they need it. We provide an extensive array of strategies and programs to help measurably boost your player engagement. 

AIM® Casino Software
We assist in identifying valuable players and making personal connections to capture and retain player loyalty.

Craig Border, President

Watch Loyalty Grow

We provide you with the strategies and management methods to bring your players back again and again.

  • Measurably improve player loyalty
  • Increase return visits
  • Expand customer satisfaction
  • Raise top-of-mind awareness

The casino player development tools of AIM® provide instant structure and accountability to casino host teams and help them build relationships with the right players to increase revenue.


Gain and retain your player loyalty.

  • Player Development Training Manual Creation
  • Player Development Department Budgeting 
  • Design and Create VIP Special Events
 MRI has played an integral role in developing our host programs to include measurable goals, leading to increased casino revenue. 

Mark S, Player Development Manager

Let's Chat!

Have a marketing challenge you want to discuss? We can help.

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