target players

AIM® Casino CRM Software
Big Data. Better Decisions.

casino marketing software

Advanced Intelligence Marketing (AIM®) is our state-of-the-art casino CRM software designed exclusively for the casino industry, giving you secure and easy access to powerful data and insights. Combining the best of business intelligence with direct marketing and casino experience, AIM® makes it easier than ever to engage your top players and transform them into loyal patrons. 

Visit the AIM Website


Casino CRM Software with Game-Changing Business Intelligence

casino database marketing

Marketing Analytics
Clear insight

AIM®'s casino analytics seamlessly integrates with any major player tracking system and helps improve direct marketing results, spot trends and seize imminent opportunities.

casino player tracking

Player Development
Develop loyalty

AIM®'s casino player development tools help inspire superior service for your most profitable players, reactivate inactive customers and forge lasting relationships with new guests.

casino database marketing

Campaign Management
High Profitability

AIM® enables you to customize your database marketing campaign strategy, including email marketing software to communicate with your players quickly and effectively.


It's clear that AIM® really was created by casino marketers for casino marketers. It has provided our team with a competitive edge that no other product has offered.

Mark J, Director of Marketing
AIM® is the CRM solution of the future! It is simple and easy to use. Our casino hosts use it to meet and exceed their goals regularly.

Ashley R, Director of Player Development
AIM® provides the tools that our team needs to make fast and informative decisions to gain market share and increase casino revenue.

Dan W, Player Development Manager

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