Impacted by many factors, a casino and the people it serves can change drastically in a year. It is true not all change is growth but change itself remains a constant. How much change did your casino go through last year? Has your team delved into this important planning question?
First, I did not use AI to write this blog post. But, during the research of this blog post, I did learn a lot about how AI, artificial intelligence, is affecting the casino gaming industry, and more specifically, casino marketing.
Meet Meg. She is the Vice President of Operations, and at Marketing Results–that means she oversees it all. From fulfillment to client-based marketing projects, and most importantly, the marketing and production staff and contractors at Marketing Results’ two offices.
We don’t have to tell you; but we will. The player is becoming a smarter consumer. Experiences they have online with the likes of Amazon and Netflix are seeping into their expectations of all online experiences–including their digital interactions with casino gaming.
Meet Craig. Craig is President of Marketing Results. A big and important role. Craig is also really good at the smallest of details. In a casino world where numbers count, dollars matter and even penny slots pull a profit–Craig hones in to understand how even the tiniest detail can make a huge improvement.