MRI Casino Marketing Blog
Casino Marketing

Marketing Results believes there are only smart questions when discussing the ins-and-outs of casino marketing. In fact, the more questions, the better. Questions mean we are thinking about how to tackle challenges that we are facing in the market today.

We recently embarked on gathering our top, must current, casino marketing client questions. Read on to see our clients’ questions, and our answers.

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Strategy is a word that can be applied to almost everything, especially in the business world and especially in marketing to casino players. And strategy work should never stop. Marketing Results serves as a strategic partner to our casino marketing clients, bringing our historical knowledge and on-the-pulse knowledge of what it takes to deliver results today and into the future.

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The digital transformation is in full effect, and it's being driven by your players.

Your players are consumers. Amazon shopping and delivery, speedy streaming services and even Instacart have shaped their behaviors and now their wants and asks of many (if not all) service providers - including their expectations of you, the casino.

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The ability to optimize comes from experience and understanding your guests. Casino players vary in their frequency and spend, and the first step to optimization comes from analyzing both the guests’ behaviors and the attributes of your casino to understand the changes that lead to achieving your goals - whether that be growth, loyalty or a combination of both.

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This year's NIGA convention has me thinking about the future of this industry. Yes, the last few years have been historically challenging, but still, all of the casino operators and vendors I’ve spoken to are extremely positive about the future, and that should put a bounce in the entire industry’s step.

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