casino player tracking

Casino Database Marketing
Make the data talk to you.

casino data analytics

With advanced, data-driven marketing and analysis, we can help you segment your markets and target your messages with precision and power so you see better results at lower cost. Through database marketing, data and analysis combine in a targeted strategy that builds customer relationships and loyalty, all with measurable results. We know the numbers game and will transform numbers into profits. We find opportunity in every database.

Get the Big Picture
Analysis guides casino marketing decisions. We look at the numbers to tell a story of how your casino motivates players.

Craig Border, President

Communications that develop long-term relationships

We've learned that effective casino database marketing and segmentation strategies must begin with a clear understanding of your goals, current strategies and their effectiveness in attracting players and growing revenue.

Key indicators in developing a customer life cycle-based segmentation strategy include metrics such as length of relationship, recency of play, frequency of visitation and player latency. Marketing Results segments database members into life cycle stages—each with distinct communication plans, offer mix and reinvestment strategies via direct mail and email campaigns, online player portals, and gamified offers.

Key Components

Our Database Marketing services include:

 MRI helped to grow our database to support a new property development. After just one year, we exceeded our database & revenue goals. 

Bill S, Vice President of Casino Marketing

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