Casino Database Marketing
Make the data talk to you.
With advanced, data-driven marketing and analysis, we can help you segment your markets and target your messages with precision and power so you see better results at lower cost. Through database marketing, data and analysis combine in a targeted strategy that builds customer relationships and loyalty, all with measurable results. We know the numbers game and will transform numbers into profits. We find opportunity in every database.
Get the Big PictureCraig Border, President
Communications that develop long-term relationships
We've learned that effective casino database marketing and segmentation strategies must begin with a clear understanding of your goals, current strategies and their effectiveness in attracting players and growing revenue.
Key indicators in developing a customer life cycle-based segmentation strategy include metrics such as length of relationship, recency of play, frequency of visitation and player latency. Marketing Results segments database members into life cycle stages—each with distinct communication plans, offer mix and reinvestment strategies via direct mail and email campaigns, online player portals, our mobile players club app, and gamified offers.
Key Components
Our Database Marketing services include:
- Direct Marketing Campaign Management
- Casino Database Analytics
- Direct Marketing Response Rate Reports
- Email Deployment and Reporting
- Database Segmentation and Querying
- Advanced Casino Data Mining
- Digital Offer Delivery and Tracking
- Player Development Contact Management
- Host Performance Reports and Goal Tracking