Casino Marketing Blog | Marketing Results, Inc.

When It Comes to AI, Where Do You Draw the Line?

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

Blue toolbox with tools forming the letters AI sitting on a gray felt line, symbolizing the gray area of AI usage and ethical boundaries

Everybody’s got a pretty strong opinion about AI right now. It’s either going to take over everything, or it’s something people want nothing to do with. I don’t think it’s that simple. It’s already part of how we work, whether we like it or not. The real question is how we use it. Where does it help, and where does it start to cross a line? If the ideas, experience, and judgment are still yours, then what role should the tool play? That’s what I’ve been thinking about, especially in terms of how teams actually get work done.

Applied Intelligence Over Artificial Intelligence: What Your RFP Might Be Missing

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

using ai in marketing ignites possibility, people create results

Everyone wants a shortcut. The tool. The silver bullet that gets results without doing the hard work.

But here’s the truth: if you don’t front-load the effort, you’re setting yourself up for wasted time and missed opportunities. A little more clarity at the start… the planning, the problem definition and the alignment makes everything on the back-end smoother, faster, and way more effective.

The AI Playbook: Built for Big Leaguers, Not Benchwarmers

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

Business can be thought of like baseball.
Everyone’s got a position. Everyone has a role to play. And if you’re not keeping up, you’re slowing the whole team down.

Right now, AI is changing the game across every department. Writing, sales, strategy, legal, creative, research, video—you name it. The floodgates are open, and suddenly, there’s a tool for everything.

Is Your Casino Marketing Strategy AI-Ready?

By Gary Border

Posted in Technology

Is your casino brand leveraging AI-driven personalization through your player loyalty mobile app and CRM software?

If your technology stack consists of disconnected tools without a unified strategy, you’re missing out on the power of AI and big data to create seamless, hyper-personalized player experiences.

Protecting Your Casino Database: Holy Data Integrity, Batman!

By Craig Border – President

Posted in Technology

Social media often buzzes with tributes and nostalgic memories of Adam West’s Batman TV series, which originally aired on ABC between 1966 and 1968.

While I wasn’t around for the show's original run, I remember how neighborhood playtime would halt for 30 minutes when reruns aired after school. Afterward, a group of us kids, pillowcase capes flapping, would take to the streets on imaginary crime-fighting missions inspired by the Caped Crusader.