Casino Marketing Blog | Marketing Results, Inc.

Protecting Your Casino Database: Holy Data Integrity, Batman!

Posted in Technology

Social media often buzzes with tributes and nostalgic memories of Adam West’s Batman TV series, which originally aired on ABC between 1966 and 1968.

While I wasn’t around for the show's original run, I remember how neighborhood playtime would halt for 30 minutes when reruns aired after school. Afterward, a group of us kids, pillowcase capes flapping, would take to the streets on imaginary crime-fighting missions inspired by the Caped Crusader.

The AI Magic Pill: Why It’s Not as Easy as You Think (But Still Pretty Damn Cool)

By Kevin McElroy

Posted in Technology

AI vs Human Creativity: Is AI really making design easier?

Chris Rock once said, "If most people in the world were told they could take a pill and be better at their job, they’d take the pill." And isn’t that the truth? The same logic applies to AI in marketing—consumers want the magic button, the instant solution that makes everything cheaper, faster, and wildly successful overnight. But here’s the kicker: AI, much like everything else in life, only gives back what you put into it.

An Efficient Mobile App for Your Casino Marketing Mix

By Julie Lopez

Posted in Technology

Discover how a PWA—a new efficient approach to casino mobile apps—can revolutionize player engagement in the gaming industry, offering fast, accessible, and seamless gaming experiences.

The Vinyl Word on Gambler Experience

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.

Winning With Technology: Bringing It All Together

By Gary Border – President, COO

Posted in Technology

Is your casino brand using a player loyalty mobile app, customer relationship management (CRM) and other relevant technology, but not bringing these tools together into a single strategy? Chances are, relying on a fractured marketing Toolbox isn't helping you deliver the big data-driven, personalized experiences your customers want.