Casino Marketing Blog | Marketing Results, Inc.

Has the Sky Fallen? Understanding the Impact of Mobilegeddon

By Brandon Lipson – Digital Marketing Coordinator

Posted in Mobile

You may have heard about "Mobilegeddon", the update to Google's search algorithm that adds mobile-friendly design to the list of signals used to sort search results. What does Google consider mobile-friendly? Primarily, they are looking for pages that are formatted for the screen sizes of mobile devices. They also want to see text that isn’t too small to be read on a tiny smartphone screen, buttons and links that are large enough to tap easily, quick load times, and light graphics and visuals that don’t clutter up the landscape.

Mobile Apps vs. Responsive Websites

By Craig Border – Vice President of Database Marketing

Posted in Mobile

This is our one-stop guide to navigate you through your options for going mobile. Learn the difference between mobile apps, mobile sites, and responsive websites and what each does (or doesn’t do) for your casino’s marketing. At the conclusion of this article, we hope you have a better understanding of which option best suits the needs of your casino.

Casinos Lagging Behind on Mobile Technology Leave Money on the Table

By Brandon Lipson – Digital Marketing Coordinator

Posted in Mobile

For any business to succeed today, it must be accessible and responsive to its customers. Businesses never truly sleep in today’s hyper-connected and always-on world. Customers expect to have access to you whenever they wish, from wherever they are, and mobile technology and connectivity is the driving force behind all of this. Technology continues to completely transform lead generation, customer connectivity and engagement, and how marketers market and consumers buy.

MRI Mobile

By Craig Border – Vice President of Database Marketing, Marketing Results, Inc.

Posted in Mobile

Your players aren't passively sitting behind a desktop. They're on the go, mobile device firmly in hand. If you want to reach them where they live, your website and communications have to be mobile-friendly.

Robocalling and Text Message Spamming Are Under Attack

By Craig Border – Vice President of Database Marketing, Marketing Results, Inc.

Posted in Mobile

Marketing Results - Texting Robocall Spam

If you're communicating with your customers via automated phone calls and text messages, there's new legislation going into place; new FCC restrictions on telemarketing calls and text messages go into effect Wednesday, October 16.