MRI Casino Marketing Blog
Live from G2E

The Story is Opportunity

This year’s show puts the spotlight on two of our favorite industry topics: behavioral trends and big data analytics. As the creators of AIM^® – or Advanced Intelligence Marketing^®  -- we’ve come to know a thing or two about affecting player behaviors through informed database marketing decisions. We know this is where real opportunity lies.

So what, exactly, is AIM^®? It’s the result of 26 years spent serving the gaming industry as marketing consultants. It is intuitive, industry-specific software built specifically by, and for, casino marketers. The only CRM solution of its kind, AIM’s^®  job is to turn information into revenue.

AIM^®  takes the massive quantities of data that casinos collect on their players, and translates it into business intelligence that isn’t only timely, but clear, concise and easy to implement. Through AIM^®, our casino clients are easily able to make sense of their data, pinpoint their opportunities, hone and refine their marketing strategies and better engage with current and prospective players.

In short, AIM^®  is where big data and behavioral trends meet.

Lessons Learned from G2E

We are grateful for this opportunity to meet with so many of our gaming industry peers and share insights and experiences in best marketing practices. In the rapidly changing world of gaming, collaboration is critical. As the go-to marketing consultancy firm for the casino industry, we are often asked by clients to address their greatest challenges and visions for the future. Through the collective feedback we are receiving from our colleagues here at G2E, we are poised to do just that. We are certain to return to our offices with fresh ideas, new perspectives and a renewed passion for what we do best: changing the game for our customers.

P.S.  Wonder Woman looks great.