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Technology

For Casinos, Gambling on Digital Marketing Is Still the Right Thing to Do

By Craig Border – Vice President of Database Marketing, Marketing Results, Inc.

Posted in Technology

Casino marketers have been hit with a conundrum of sorts. Exact Target’s 2012 Channel Preference Survey found that 77% of adults surveyed preferred having marketing messages emailed to them. Makes sense, doesn’t it? People are on the go these days and mobile technology has all of us obsessively checking our email’s inbox no matter what we’re doing.