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Panel to Discuss Benefits of Social Gaming for Casinos

Marketing Results moderates discussion about Social Gaming

Craig Border, Vice President of Database Marketing will moderate the social gaming panel at the Casino Marketing & Technology Conference July 14-16 at the Rio, Las Vegas.

The conference offers three days of information on all aspects of gaming promotions and marketing initiatives including the latest technological innovations that support casino marketing goals.

Social Gaming: What Marketers Need to Know will be held Thursday, July 16 from 2:45pm to 3:30pm. Joining Craig on the panel are Pierre Cadena, Vice President, Corporate Development, Caesars Interactive Entertainment and Rick Campbell, Managing Director at CMS Group.

The key for the discussion is the growing popularity and reach of social gaming and ways the casino industry has responded. The session will include an outline of strategies to stay ahead of the trend and discuss how the rise of social gaming impacts real-money gambling.

“Many consider social gaming to be the strongest prospect for the future of the gaming industry,” says Craig. “There are a variety of statistics to support this position and we are going to discuss and explore revenue producing options during this session.”

If you’re planning on attending the Casino Marketing & Technology Conference and the panel discussion feel free to contact Craig at

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