Digital Marketing Solutions
Making technology personal.
Digital communication offers a multitude of channels for casino marketing that will strengthen your presence, casino brand and value. Digital is a natural vehicle for instant two-way communication—it will reduce costs and shrink your timeline for reaching and engaging valuable players. MRI's tactical and unified digital marketing solutions capture attention, carry targeted content and keep your brand front-and-center. We help you develop organic, effective and interactive campaigns that bring your customers closer to you.
Gamification Case StudyKristen Fulmer, Director of Marketing
Transition to Digital Without Losing Players
When a casino moves from direct mail to digital offer delivery, it needs to keep players engaged without losing response or revenue. Marketing Results solved this for a Pacific Northwest casino using AIM’s full-featured email deployment system and an online player portal with 24/7 access to points, offers, messages and tier status. Once the portal launched, we designed targeted email and messaging programs to drive adoption. A mid-month reminder email boosted registrations by 85%, logins by 87% and offers read by 32%. More than 12,000 players signed up, offer response stayed strong, and high-value players were among the most active users, protecting revenue from key patrons.