Casino Marketing Blog | Marketing Results, Inc.

Six Reasons Why Email Marketing is Still Relevant for Casinos

By Amy Morais – Digital Creative Director

Posted in Advertising

When shiny new mobile apps and social networking tools debut every day (an emoji-only network anyone?), it’s easy to get distracted from your email strategy. Communicating with your players via email may feel out of date, but it’s still the most effective digital channel for reaching your customers and offering the type of personalized communications your players expect.

Casino Email Marketing Do’s and Don’ts

By Craig Border – President

Posted in Advertising

While email marketing may not be the newest digital marketing tool, it continues to outperform other online strategies, including social media and paid ads.

Transmedia Set to Transform Casino Marketing

By Morgan Schefflin – Network Technician

Posted in Advertising

Whether it's the casino industry or any other type of business, today's marketers are dealing with more options and distribution channels than ever before. Past channels like direct mail, radio and print advertising are now joined by email, social media, video – and that's just the start. If your casino business isn't making the most of these available channels, you're likely missing out on connecting with potential customers.

Vegas: Economy’s No Fun Now, But We Still Are

By Marketing Results, Inc.

Posted in Advertising

Advertising Age interviews Gary Border, President of Marketing Results, about the LVCVA's new advertising campaign "Crazy times call for crazy fun" and casino marketing and advertising during economically challenging times.