Casino Marketing Blog | Marketing Results, Inc.

Images That Get A Response

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

Even with such a heavy focus on website content, vivid imagery still plays an essential role in today's marketing campaigns. Casinos must design their marketing materials with unique images that help build brand recognition while also considering how one image will work across different platforms and on various computer and mobile screens.

Kick Static Design To The Curb

By Brian Walsh – Designer/Front-End Developer

Posted in Technology

Strategies for Making Responsive Email Design Work for You

In our first post about responsive design, we made the case for kicking static design to the curb and choosing a responsive email design that generates the best view for the user based on their device. In this post, we'll cover everything you need to know to make the most of responsive design: from planning your email marketing campaigns to measuring the results.

No Static At All

By Brian Walsh – Designer/Front-End Developer

Posted in Technology

Creating different static layouts for desktop and mobile devices is messy work and it doesn't always pan out. Mobile devices come in a variety of sizes, from ultra-small phones to 20-inch tablets and it's nearly impossible to accommodate them all with a static design. A responsive design, or one that automatically generates the best view from a single design based on the user’s device, would accommodate everyone.

SMS Text Messaging Campaigns are a Big Winner at Casinos

By Craig Border – Vice President of Database Marketing

Posted in Technology

SMS Text Messaging Campaigns are a Big Winner at Casinos

Many casinos are proactively collecting mobile phone numbers from gamblers and sending text messages. The problem is they’re not texting promotions. Instead of using SMS as a marketing tool, far too many casinos send a one-and-done “Welcome” message to newly registered users and that’s that. Talk about wasted potential.

Why 2014 is the Year of Responsive Design for Casinos

By Craig Border – Vice President of Database Marketing

Posted in Technology

With more casinos embracing online gaming these days, it’s critical that the content and layout of these games are displayed well across all platforms - regardless of whether it’s a desktop PC, tablet, or smartphone. Having an all-devices optimized website is essential since millions of people are accessing the web from mobile devices and downloading mobile apps.