Casino Marketing Blog | Marketing Results, Inc.

More Casinos Embrace Online Gaming and Virtual Tables

By Craig Border – Vice President of Database Marketing

Posted in Casino Marketing

It was presumed that the online gambling industry had been left for dead after April 15^th, 2011. Dubbed “Black Friday” by the Internet poker community, this is the day the thriving industry came to a screeching halt. Feds shut down three of the biggest Internet poker sites – PokerStars, Full Tilt Poker, and Absolute Poker with arrests and charges filed against the site owners.

MGM Gambles on Springfield, Massachusetts With Ambition and Optimism

By Marketing Results, Inc.

Posted in Casino Marketing

Philip Marcelo of Boston.com reports that the Massachusetts Gaming Commission has named MGM as the state’s first casino operator. MGM had submitted an $800 million proposal for the Springfield, MA construction project.

Are We Making Deals With Gamblers When We Should Be Making Friends?

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

Are we making deals with gamblers when we should be making friends?

Segmenting markets of consumers (gamblers) by their desires and behaviors enables savvy casino marketers to direct more relevant, powerful messages to the audience that can move the needle.

Communications That Supercharge The Image Of Your Casino

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

Communications That Supercharge Your Casino's Image

Digital, social and mobile media create the opportunity to gauge the operational effectiveness of a casino, in real time. By keeping track of (and listening to) customers, casino marketers and management can anticipate problems and influence outcomes.