Casino Marketing Blog | Marketing Results, Inc.

Ozark is a Worthy Binge-Watch With a Pointed Message on Trust

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

Ozark Is a Worthy Binge-Watch With a Pointed Message on Trust

Trust is an essential building block for all aspects of life, the casino industry very much included. Casinos have the power to instill trust within their grasp but, as always, must reach out and grab it to leverage its benefits. Aside from the obvious like clean rooms, a friendly and safe environment, and ample tables and machines, a casino's marketing strategy can be instrumental in developing trust.

Executing Your Digital Marketing Agenda

By Katie Salus – Digital & Marketing Manager

Posted in Casino Marketing

So you've gone digital with your marketing efforts. You've created and deployed email blasts and you have a new website and Facebook page ready to start bringing new eyes to your message and hopefully, to your property.

Golden Knights, Sports Betting and Customer Segmentation

By Gary Border – President

Posted in Casino Marketing

Golden Knights-casino-database-sports-betting

Las Vegas has never been one to shy away from a challenge. It's reinvented itself time and time again and along the way, the city has always thrived on its ability to know what makes people tick, what they're passionate about and to keep them wanting more. Las Vegas is a town that knows its customers, takes pride in catering to their interests and won't be stopping anytime soon.

A Matter of Trust

By Gary Border – President

Posted in Casino Marketing

Trust is crucial for the survival and success of any company. Damage this credibility and you've handed a player to your competitors.

Market Research: Four Vital Answers You Need Now

By Gary Border – President

Posted in Casino Marketing

In everyday life, it's easy to tailor what we say to the person standing in front of us. When it comes to your marketing messages, the path becomes less clearly marked. How can you ensure the things you say will be appropriate, compelling and well received?

You do your research.