Casino Marketing Blog | Marketing Results, Inc.

Atlantic City Isn't Going Anywhere

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

For a city that gets its fair share of bad press, Atlantic City businesses and developers never stop working to build a city where everyone wants to go for entertainment and relaxation, and the efforts are paying off.

Is Your Sideshow the Main Event?

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

At what point did your casino become a side-attraction instead of the main event? When did free play, monthly promos, giveaways, and recycled themes become the main event? It is time to start selling the emotional experience that makes your regional or local casino the main attraction.

Marketing Results Wins WebAward Competition

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

Marketing Results Wins WebAward Competition!

Web Technology – What’s Right For Me?

By Craig Border – Vice President of Database Marketing, Marketing Results, Inc.

Posted in Mobile

This is our one-stop guide to navigate you through your options for going mobile. Learn the difference between mobile apps, mobile sites, and responsive websites and what each does (or doesn’t do) for your casino’s marketing. At the conclusion of this article, we hope you have a better understanding of which option best suits the needs of your casino.

Unfaithful Husbands, Internet Hackers, and Your Casino’s Rewards Program

By Gary Border – President

Posted in Casino Marketing

Unfaithful Husbands, Internet Hackers and Your Casino's Rewards Program

A recent article in Gizmodo offers an interesting take on the recent Ashley Madison security breach. For those of you whose newsfeeds didn’t flag this gem, Ashley Madison’s business model is best summed up by their tagline “Life is short. Have an affair.” They promise to discreetly connect married people who’re searching for anonymous extramarital extracurriculars. Their site was recently hacked, and its entire user database was posted for the world to see.