Casino Marketing Blog | Marketing Results, Inc.

Panel to Discuss Benefits of Social Gaming for Casinos

By Marikate Wilson – Communications Manager, Marketing Results, Inc.

Posted in Gaming Conferences

Marketing Results moderates discussion about Social Gaming

Social Gaming: What Marketers Need to Know will be held Thursday, July 16 from 2:45pm to 3:30pm. Craig Border, Vice President of Database Marketing will moderate the social gaming panel. Joining Craig on the panel are Pierre Cadena, Vice President, Corporate Development, Caesars Interactive Entertainment and Rick Campbell, Managing Director at CMS Group.

Marketing Results Selected as a Winner in the 36th Annual Telly Awards

By Kevin McElroy – Vice President of Creative Services

Posted in Animation

When you do what you love, good things happen. Our 2014 holiday greeting video, entitled "A Holiday Goal," has once again earned MRI a prestigious Telly Award in the 3D Graphics/Animation category.

Better Communication Yields Better Results

By Patrice Gianni – CEO

Posted in Casino Marketing

A number of player development department directors report that their hosts are great about bringing in their dependable players, but often lack the tools and time to identify new business opportunities. While it’s critical to keep your best customers happy, equally important is consistently attracting new clients who are profitable for your casino.

Six Ways to Grow Player Revenue in a Fiercely Competitive Environment

By Gary Border – President

Posted in Casino Marketing

With consumer spending down and gaming industry competition up, many casino operators are finding that the tactics and techniques that have worked for years no longer seem to be increasing player revenue. Has it become more challenging to capture the attention of your target market? It may be time to rethink your approach and begin investing some time, resources and creative thinking to spark your next growth spurt. Following these tips can help you stay ahead of your rivals despite a strained economy and saturated marketplace.

Has the Sky Fallen? Understanding the Impact of Mobilegeddon

By Brandon Lipson – Digital Marketing Coordinator

Posted in Mobile

You may have heard about "Mobilegeddon", the update to Google's search algorithm that adds mobile-friendly design to the list of signals used to sort search results. What does Google consider mobile-friendly? Primarily, they are looking for pages that are formatted for the screen sizes of mobile devices. They also want to see text that isn’t too small to be read on a tiny smartphone screen, buttons and links that are large enough to tap easily, quick load times, and light graphics and visuals that don’t clutter up the landscape.