Casino Marketing Blog | Marketing Results, Inc.

MRI Holiday Video Wins IAC Award

By Kevin McElroy – Vice President of Creative Services

Posted in Animation

There’s a shiny new award in our trophy case. The Internet Advertising Competition Awards, hosted by the Web Marketing Association, named Marketing Results Inc. winner of “Best Marketing Email Message” for 2015. The winning entry was our 2014 holiday email animation, sent as a seasonal greeting to our database of friends, business associates and clients.

There's Always Room At The Top - But How Does One Get There?

By Craig Border – Vice President of Database Marketing

Posted in AIM Casino Software

One of the most persistent and ongoing challenges of the casino industry is the proliferation of new competition. The days of one casino owning the market simply by being the only option around are gone. When you integrate the understanding of geography and competition into your casino marketing strategy, you can start shifting more market share to your company. That’s what a good database marketing tool can achieve for your property, and that’s what Marketing Results has been developing and honing for the past 27 years.

Staying a Step Ahead Through Campaign Response Analysis

By Kim Cohen – Vice President of Marketing Integration

Posted in AIM Casino Software

Anyone working in casino marketing knows that much of our workday gets devoured by details that never make it onto the daily calendar. The schedule says “mailing drop date,” but there are always a dozen delays. Once one project is out the door, the relentless past-due to-do list is waiting. Putting out small fires often takes more time than tackling the five-alarm blazes.

Facebook Likes Guideline Changes

By Brandon Lipson – Digital Martketing Coordinator

Posted in Social Media

Facebook has recently changed its "like" guidelines in an effort to provide more quality and less quantity. Find out what these changes are.

Geo-Targeting Shifts Into Higher Gear

By Gary Border – President, Marketing Results, Inc.

Posted in Technology

Geo-targeting is not a new term in the marketing industry; in fact, it is a term that is set to take casinos by storm in 2015. Geo-targeted or location-based marketing, uses a highly-specific message to reach a user when they are at a specific location. The beauty of geo-targeting is that the same business can now know how to better target their potential customers.