MRI Casino Marketing Blog
OIGA MRI Presentation: Social Media and Other Techie Things

The Social Media Landscape

Facebook 1 Billion Users
167 Million Unique Visitors Per Month
4.5 Billion Likes Per Day

Twitter 500 Million Users
39 Million Unique Visitors Per Month
340 Million Tweets Per Day

Pinterest 70 Million Users
12 Million Unique Visitors Per Month

The goals and expectations of your social media efforts are no different than any other marketing channels you are currently leveraging.

Create The Appropriate Presence

• Put a comprehensive social media plan in place that includes goals for increasing casino revenue
• Determine what efforts will be made to achieve your goal – you can't say everything, so try to say the most important thing(s)
• Customer service standards should be the same with this medium as it is with all other entities of your business

Utilize All Marketing Touch Points

• Consider what you want your Social Media to be and do in relation to your in house collateral, direct mail, etc.
• Each marketing touch point has a focused purpose of a "call to action"
• Make sure your message is consistent between all marketing channels

Create Engaging Content

• A positive presence on social media will increase awareness and provide viral exposure for fractions of the cost of traditional media
• Status updates by themselves get boring
• Mix it up, don't become predictable
• Interact, not just broadcast
• Fans are looking for a reason to connect with you 
• Give them a reason to stay

Concluding Thoughts 

Take a step back and make sure that you are always following the basics: