MRI Casino Marketing Blog

Milking the Brand

By Marketing Results, Inc.
Posted in Brand

Global Gaming Business interviews Gary Border, President of Marketing Results, about casino operators investing in the global value of their brands considering gaming growth prospects are limited. Will it work? Will the luxury brands that resonate in Las Vegas carry the same heft in Vietnam and Dubai, or be lost in translation? Just as importantly, can the MGM brand succeed without gaming as a prop?

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