Casino Marketing Blog | Marketing Results, Inc.

Born to Run the Tables: 8 Ways Springsteen Would Build a Strong Casino Brand

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Bruce Springsteen built one of the most iconic brands in music—not by chasing trends, but by controlling the message, protecting the voice, and leading with purpose. So what if The Boss ran your casino marketing department? Here are 8 tactics he'd take.

The Lightning Bolt Principle: Branding Lessons from the Original Ace

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Ace Frehley didn’t think about branding — he just lived it. His raw, electric personality made him a legend without a strategy deck. For casinos and marketers, his story is a reminder that loyalty starts with connection — and the biggest wins come from keeping it real.

Beyond the Brand: Building Meaningful Partnerships with Native American Casinos

By Rebecca Perger – Director of Account Services

Posted in Brand

When it comes to Native American casino marketing, it’s not about chasing trends or throwing out flashy promotions. Real success is rooted in something much deeper: cultural respect, long-term vision, and true partnership.

Since 1992, Marketing Results has had the honor of working alongside more than 80 Native American casinos. For us, it’s never been just about marketing smarter, it’s about supporting tribal communities in building thriving, self-sustaining futures.

Let’s explore what makes this work so unique and why experience, trust, and a values-first mindset matter more than ever.

Meet our Casino Marketing Agency Vice President of Operations

By Julie Lopez

Posted in Brand

Meet Meg. She is the Vice President of Operations, and at Marketing Results–that means she oversees it all. From fulfillment to client-based marketing projects, and most importantly, the marketing and production staff and contractors at Marketing Results’ two offices.

Personalize Your Casino Player Portal

By Julie Lopez

Posted in Brand

We don’t have to tell you, but we will. The player is becoming a smarter consumer. Experiences they have online with the likes of Amazon and Netflix are seeping into their expectations of all online experiences–including their digital interactions with casino gaming.