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Facebook Contests & Promotions Policy Update

Marketing Results Facebook Policy Updates Contests

Social media update: You may have heard the news—you can now run contests and promotions directly on your company's Facebook timeline.

Previously, Facebook policies required that all contests and promotions run through a Facebook app, so this is a big change for marketers, especially for casino marketers who run promotions regularly. But before you rush out and start a new timeline contest, we recommend that you stop and take a look at the pros and cons of each option to determine what will work best for you.

Are you a small casino with a focus on a locals market or a mega resort? Are you trying to build up your social media presence or do you have a strong following already? Is it important to collect information from your followers, such as email addresses, or build your fan base by requiring 'likes' to enter?

Running the contest on your timeline is a quicker and less expensive option, but this could result in manually reviewing the hundreds or thousands of responses that you receive. Managing a promotion or contest through an app gives you additional benefits: you can customize the look of the app, the results will be automatically managed, and you will be able to build a database of email addresses of people that are already interested in your brand.

Contests and promotions are a core marketing strategy for many casinos, and it's important for casino marketers to be aware of the latest trends and guidelines. Marketing Results is available to assist you with your social media strategy and ensure that your casino's message is delivered in a way that your players expect.

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