Casino Marketing Blog | Marketing Results, Inc.

Seven Ways to Build a Casino Brand Using Social Media

By Rebecca Perger – Director of Account Services

Posted in Social Media

The most successful casinos utilize social media marketing to connect with fans of their brand on a more personal level across multiple platforms, while distinguishing their property as a fun place to escape from the stress of daily life. Play your cards right, and your social media strategy will help your casino brand stack up against the competition and win big with new and loyal players.

Facebook Likes Guideline Changes

By Brandon Lipson – Digital Martketing Coordinator

Posted in Social Media

Facebook has recently changed its "like" guidelines in an effort to provide more quality and less quantity. Find out what these changes are.

Become a Social Animal

By Rebecca Perger – Senior Account Executive, Marketing Results, Inc.

Posted in Social Media

Email is an oft-neglected aspect of social media marketing -- and yes, email is considered social media. In fact, email campaigns are the precursor to modern social media marketing and remain extremely relevant. Email marketing campaigns and social media platforms can work together in perfect harmony, each of them boosting the effectiveness of the other.

Working Around Facebook’s Lack of Split Testing Capabilities

By Brandon Lipson – Digital Marketing Coordinator

Posted in Social Media

Split testing, also known as A/B testing, allows marketers to compare the performance of two campaigns with different variables. For example, the performance of an ad that features an image can be compared to a text only ad. Or the performance of several ads with different copy, or different calls-to-action, can be assessed. While you hear a lot about the importance of split testing Facebook ads, it’s actually not as easy as it should be.

5 Facebook Mobile Advertising Tips for Casinos

By Rebecca Perger – Senior Account Executive, Marketing Results, Inc.

Posted in Social Media

5 Facebook Mobile Advertising Tips for Casinos

Nielsen recently reported that the Facebook mobile app is the #1 most popular app across the market, averaging an estimated reach of 103,000,000 users. To add some perspective, the Google Search app comes in second with 75,000,000 average monthly users.

The message should be clear to casinos and any other line of business. To get a piece of that audience of 103 million, you must be advertising on Facebook Mobile.