Casino Marketing Blog | Marketing Results, Inc.

Let Market Research Be Your GPS

By Meg Schroeder – Vice President of Operations

Posted in Brand

Every branding expert and scholar knows that the four pillars of branding are to identify a brand, build a brand, measure the brand and grow the brand. Oftentimes, they are experts at exercising three out of four of those options, but severely neglect one: measurement. So, I pose to you a quasi-rhetorical question: Can you grow a casino brand without measuring it?

Here’s the Story, of a Brand Named Brady: Lessons for a Casino’s Brand & Marketing

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Developing and maintaining an authentic, memorable brand requires a balancing act, mixing promotions, a unique voice, and appealing creative with a consistent vision to keep things compelling for your players.

Does Your Casino Have A Good Backline?

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Database marketing, analysis, creative services

If we were to create an elevator pitch for what we do at Marketing Results, the focus would be on innovative database marketing and campaign analysis, not to mention creative services that capture and hold a player’s attention.

Become a Familiar Voice to Your Players

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

When a voice becomes part of your life, it’s more than just communication — it’s connection. Pierre Robert showed Philadelphia what authenticity and consistency sound like. His passing reminds us that the same principles apply in casino marketing: show up, be genuine, and earn your audience’s trust.

Small Things Make A Big Difference

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

We've spent a lot of time discussing how a brand is only as strong as the people and company culture it represents. The importance of the little things when it comes to memorable service are often most effective in creating buzz and positive word-of-mouth.