Casino Marketing Blog | Marketing Results, Inc.

A Win-Win Marketing Friendship

By Elsa Cipolletta – Marketing Coordinator

Posted in Brand

A consistent brand helps people recognize your casino and catch on to your message - but how do you spread the word?

Let's Define CRX, CRM & Loyalty

By Gary Border – President

Posted in Brand

CRM, CRX, Loyalty. We throw these terms around every marketing boardroom and strategic planning session, but what do we really do to foster this type of relationship with our customers, in our case gamers?

Great Brands Draw Cheers

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Marketing and advertising really take off and excel when design matches that preexisting concept of a brand, but can never be a substitute for the brand itself.

A/B Testing and the Art of the Punchline: Crafting a Casino Brand That Connects

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Anyone that has spent more than 15 minutes with me knows that I’m constantly absorbing the world around me. Granted, sometimes it’s more a curse than a blessing but, whether I like it or not, my mind is always on, collecting sights and sounds that I often repurpose for other uses.

Great B(r)ands Fill Stadiums

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Catching up on a favorite podcast on the ride into work this morning, I came to a realization that I have the potential to create the biggest rock band the world has ever seen. It would be the type of group that people camp out to see, a money-making powerhouse with sold-out merch, Rolling Stone cover stories, and hoards of ravenous fans following our every move. Just imagine the possibilities.