Casino Marketing Blog | Marketing Results, Inc.

Marketing Results Names Craig Border President

By Kristen Fulmer – Director of Marketing

Posted in News Links

Marketing Results Names Craig Border President

Marketing Results announced the appointment of Craig Border as President. MRI is the leading provider of unique and effective marketing solutions, real-time analytics and market research to over 150 casino clients.

Small Things Make A Big Difference

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

We've spent a lot of time discussing how a brand is only as strong as the people and company culture it represents. The importance of the little things when it comes to memorable service are often most effective in creating buzz and positive word-of-mouth.

Promotions Woven Into The Fabric Of Our Brands

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

Promotions Woven Into The Fabric Of Our Brands

Too many casino promotions disappear into the background, using a cookie cutter approach that is 99% identical to the events from competing casinos. Granted, new ideas aren't always easy to come by, but talented marketing teams will find a way with enough imagination and inspiration.

Your Website Should Be Built For A House Of Cards, Not On One.

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

Your website is your digital marketing hub. It's a must that it provides accurate and up-to-the-minute information in a voice in sync with your brand - and the importance of this online channel can not be stressed enough.

Let’s Get The Game Spinning

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

The wheel still tops lists as the most important invention of all time. And when it comes to gamified offers, of the many creative approaches we've taken, the wheel tops the list here too.