Casino Marketing Blog | Marketing Results, Inc.

A Win-Win Marketing Friendship

By Elsa Cipolletta – Marketing Coordinator

Posted in Brand

A consistent brand helps people recognize your casino and catch on to your message - but how do you spread the word?

Let's Define CRX, CRM & Loyalty

By Gary Border – President

Posted in Brand

CRM, CRX, Loyalty. We throw these terms around every marketing boardroom and strategic planning session, but what do we really do to foster this type of relationship with our customers, in our case gamers?

Great Brands Draw Cheers

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Marketing and advertising really take off and excel when design matches that preexisting concept of a brand, but can never be a substitute for the brand itself.

A/B Testing and the Art of the Punchline: Crafting a Casino Brand That Connects

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Anyone that has spent more than 15 minutes with me knows that I’m constantly absorbing the world around me. Granted, sometimes it’s more a curse than a blessing but, whether I like it or not, my mind is always on, collecting sights and sounds that I often repurpose for other uses.

CRM and the "Big" Picture

By Gary Border – President

Posted in Casino Marketing

"Big" the movie. Big data. Big customer needs and wants. We all know we want a solid CRM system that pays off in loyalty. So, it goes without saying that a healthy CRM is the crown jewel of communication for any company.