Casino Marketing Blog | Marketing Results, Inc.

Happy Holidays

By Kevin McElroy – Vice President of Creative Services

Posted in Advertising

Happy Holidays from Marketing Results!

3 Ways to Better Digital Marketing: Part 2

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

In Part 1 of this discussion, we talked about being flexible and informed with your digital marketing strategy, testing different audiences, channels and techniques until you find what works. Let's now take a look at finding your niche, and of course, the importance of practice.

3 Ways To Better Digital Marketing: Practice, Practice, Practice!

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

We all know a casino floor can be crowded, loud and moving fast. Now imagine trying to communicate with someone on the opposite side of the casino on that busy night – not the easiest of tasks. That dynamic is what marketers face every day, trying to separate the signal from the noise and develop a voice that engages despite the background roar of life. While in no way impossible, engaging online marketing requires a unique voice and unforgettable brand identity that only stems from constant practice.

Great B(r)ands Fill Stadiums

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

Catching up on a favorite podcast on the ride into work this morning, I came to a realization that I have the potential to create the biggest rock band the world has ever seen. It would be the type of group that people camp out to see, a money-making powerhouse with sold-out merch, Rolling Stone cover stories, and hoards of ravenous fans following our every move. Just imagine the possibilities.

Ozark is a Worthy Binge-Watch With a Pointed Message on Trust

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

Ozark Is a Worthy Binge-Watch With a Pointed Message on Trust

Trust is an essential building block for all aspects of life, the casino industry very much included. Casinos have the power to instill trust within their grasp but, as always, must reach out and grab it to leverage its benefits. Aside from the obvious like clean rooms, a friendly and safe environment, and ample tables and machines, a casino's marketing strategy can be instrumental in developing trust.