Casino Marketing Blog | Marketing Results, Inc.

No Static At All

By Brian Walsh – Designer/Front-End Developer

Posted in Technology

Creating different static layouts for desktop and mobile devices is messy work and it doesn't always pan out. Mobile devices come in a variety of sizes, from ultra-small phones to 20-inch tablets and it's nearly impossible to accommodate them all with a static design. A responsive design, or one that automatically generates the best view from a single design based on the user’s device, would accommodate everyone.

Become a Social Animal

By Rebecca Perger – Senior Account Executive, Marketing Results, Inc.

Posted in Social Media

Email is an oft-neglected aspect of social media marketing -- and yes, email is considered social media. In fact, email campaigns are the precursor to modern social media marketing and remain extremely relevant. Email marketing campaigns and social media platforms can work together in perfect harmony, each of them boosting the effectiveness of the other.

Mobile Apps vs. Responsive Websites

By Craig Border – Vice President of Database Marketing

Posted in Mobile

This is our one-stop guide to navigate you through your options for going mobile. Learn the difference between mobile apps, mobile sites, and responsive websites and what each does (or doesn’t do) for your casino’s marketing. At the conclusion of this article, we hope you have a better understanding of which option best suits the needs of your casino.

Live from G2E

By Gary Border – President

Posted in G2E

This year’s show puts the spotlight on two of our favorite industry topics: behavioral trends and big data analytics. As the creators of AIM^®– or Advanced Intelligence Marketing^® -- we’ve come to know a thing or two about affecting player behaviors through informed database marketing decisions. We know this is where real opportunity lies.

Expanding Roles in Casino Marketing Departments

By Kevin McElroy – Vice President of Creative Services

Posted in Advertising

Expanding Roles in Casino Marketing Departments

Budget conscious casinos need a smarter approach to inbound marketing than one employee wearing too many hats or costly internal digital marketing teams.