Casino Marketing Blog | Marketing Results, Inc.

Six Reasons Why Email Marketing is Still Relevant for Casinos

By Amy Morais – Digital Creative Director

Posted in Advertising

When shiny new mobile apps and social networking tools debut every day (an emoji-only network anyone?), it’s easy to get distracted from your email strategy. Communicating with your players via email may feel out of date, but it’s still the most effective digital channel for reaching your customers and offering the type of personalized communications your players expect.

SMS Text Messaging Campaigns are a Big Winner at Casinos

By Craig Border – Vice President of Database Marketing

Posted in Technology

SMS Text Messaging Campaigns are a Big Winner at Casinos

Many casinos are proactively collecting mobile phone numbers from gamblers and sending text messages. The problem is they’re not texting promotions. Instead of using SMS as a marketing tool, far too many casinos send a one-and-done “Welcome” message to newly registered users and that’s that. Talk about wasted potential.

Casino Email Marketing Do’s and Don’ts

By Craig Border – President

Posted in Advertising

While email marketing may not be the newest digital marketing tool, it continues to outperform other online strategies, including social media and paid ads.

Working Around Facebook’s Lack of Split Testing Capabilities

By Brandon Lipson – Digital Marketing Coordinator

Posted in Social Media

Split testing, also known as A/B testing, allows marketers to compare the performance of two campaigns with different variables. For example, the performance of an ad that features an image can be compared to a text only ad. Or the performance of several ads with different copy, or different calls-to-action, can be assessed. While you hear a lot about the importance of split testing Facebook ads, it’s actually not as easy as it should be.

Why 2014 is the Year of Responsive Design for Casinos

By Craig Border – Vice President of Database Marketing

Posted in Technology

With more casinos embracing online gaming these days, it’s critical that the content and layout of these games are displayed well across all platforms - regardless of whether it’s a desktop PC, tablet, or smartphone. Having an all-devices optimized website is essential since millions of people are accessing the web from mobile devices and downloading mobile apps.