MRI Casino Marketing Blog
River Rock Casino Selects the AIM System for Database Marketing Solution

Marketing Results, Inc., announced today that River Rock Casino has implemented the Advanced Intelligence Marketing (AIM^®) system as its complete database marketing solution. 

River Rock chose the AIM^® system as their in-house solution with the business intelligence required to improve market share and profitability.  “We selected AIM^® because it offers a comprehensive database and CRM solution”, said Anne Pagel, Director of Player Development.  “We look forward to benefiting from the efficiencies and innovations of AIM^®.”

AIM^® provides a competitive advantage through database analysis, campaign management, and email deployment. AIM^® features a player development component, allowing management to analyze profitable players and assign them to hosts along with individual and team goals. AIM^® offers performance evaluation reports, revenue and defection reports and contact management functionality with complete player profiles of play history, offers and interests. 

Marketing Results Vice President of Database Marketing, Craig Border stated, “We are proud River Rock chose AIM^® to support ongoing marketing strategies and the property’s goals for self-reliance.  We are confident that the components within AIM^® will empower decision making and build upon the continued casino marketing success.”