MRI Casino Marketing Blog
Wild Rose Casino & Resorts Chooses the AIM System for Database Marketing Solution

Marketing Results, a leading casino marketing and consulting agency, announced today that Wild Rose Casino & Resorts has selected and implemented the Advanced Intelligence Marketing (AIM^®) system as its complete database marketing solution in all three of Wild Rose’s properties: Clinton, Emmetsburg and Jefferson. 

As part of the multi-property implementation, the Wild Rose team will have access to a sophisticated suite of business intelligence tools including analytics, database marketing campaign querying, email deployment, player development management, and more.

AIM^® allows casinos to integrate marketing strategy throughout all communications to the players. The user-friendly database marketing solution includes a dynamic campaign querying tool that provides the flexibility to customize direct marketing campaigns to achieve better results.  The streamlined email deployment system interface allows marketers to quickly communicate to their players and help build relationships.   The AIM^® player development feature collects player information and manages both individual host assignments and team efforts. 

"After extensive evaluation, we selected Marketing Results’ AIM^® system due to its cutting-edge technology, data reliability and strength in the gaming industry,” said Tom Timmons, President and COO of Wild Rose Casino & Resorts. “AIM^® will enable and empower us to access critical, timely reports to make better management decisions and turn the information into revenue, increased market share and profitability at all three of our properties.”

"We are pleased Wild Rose Casino & Resorts chose AIM^® for their multi-property database solution. Our continued focus on delivering powerful database marketing tools for our clients and the industry is reflected by our continued growth," said Marketing Results Vice President of Database Marketing, Craig Border. "We look forward to a long and prosperous relationship.”