MRI Casino Marketing Blog
Winning With Technology: Part 3

Winning with Technology Part 3: Bringing it home to your casino

This is the third in a 4-part series we're offering on today's technology and how it can be used as an advantage for the gaming industry. In this post, we review how today's technology can launch a casino into new territories of expanding reach, increasing loyalty, and growing profits.

Are you still holding on to old-school methods and yesteryear’s technologies? It’s probably costing your company dearly. Today’s technologies are advancing so quickly—read ‘responding to your needs’ so quickly—that they have turned marketing, sales, and customer retention into accelerated, optimized, and largely automated processes. They save time, are significantly more effective, and best of all, reduce costs. Sometimes they’re even fun. The trick is adding a little soul and personality to an otherwise faceless process.

In the first post of this Series, I described the power of Customer Relationship Management (CRM), which is both a process and a tool to help you respond to, manage, and strategically grow your customer base and boost your sales growth.

In the second post of the Series, I highlighted the tremendous functionality of player loyalty mobile apps for casinos to entice, engage, and make loyal customers out of new and existing players.

But it is the handshake between the two—your CRM and your player-friendly mobile app—that provides you with the real-time marketing and communications strategies that will set you apart from your competition.

In author John Naisbitt’s 1982 bestseller “Megatrends”, he theorized that in a world of technology, people still do long for personal, human contact.  “Whenever a new technology is introduced into society, there must be a counterbalancing human response – that is, high touch – or the technology is rejected… We must learn to balance the material wonders of technology with the spiritual demands of our human nature.”  Sure your CRM technology is top notch, but it’s the combination with real human interaction that will give you the edge. 

Our CRM for casinos product, Advanced Intelligence Marketing (AIM), lets you create custom queries from your desktop in real time. Its unique campaign querying tool allows you to customize direct marketing campaigns that are adaptable for any market conditions. With AIM, you’ll understand your player segments to a T— so you can set up campaign strategies that hit the target and perform like never before.

But the story gets better.

With our casino player loyalty mobile app, which is available for white labeling, you can leverage the data, insights, and strategies you have gleaned from your CRM to really make an impact. Get your marketing messages, enticements, ads, and offers in the hands of your prime players—literally—whenever you want, as often as you want. Get real-time responses back from those players, and feed that data back to your CRM to help you define and sculpt your next successful campaign.

So what are you waiting for?

Contact us today to get technology working for you with a powerful CRM system and a casino app that can exploit the data you have, and watch player loyalty skyrocket.