Social media describes online technologies that people use to share insights, experiences, perspectives, and media. Collectively, they reach more people and shape more opinions than all other paid and unpaid media combined.
Global Gaming Business interviews Gary Border, President of Marketing Results, about casino operators investing in the global value of their brands considering gaming growth prospects are limited.
Advertising Age interviews Gary Border, President of Marketing Results, about the LVCVA's new advertising campaign "Crazy times call for crazy fun" and casino marketing and advertising during economically challenging times.