MRI Casino Marketing Blog

Nowadays, the ability to cut through the clutter with marketing messages is tremendously difficult. Your casino needs a good reputation of delivering value. Value for gamblers isn't necessarily winning jackpots or two-for-one buffet specials. The return you can provide on their investment in you is a great experience: a real good time that gave them what they needed — and where you anticipated what they needed before they had to ask.

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Spoiler Warning: Be warned that Game of Thrones spoilers lie ahead. If you haven't watched the series, certain references to the show in this article might spoil any future enjoyment.

The one trait all leaders have in common is their ability to analyze situations in order to make informed choices.

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Your gamblers grade your casino on a daily basis. Each interaction with your brand, from visits to your dining facilities to interactions with your app, are a test.

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Our City of Brotherly Love will play host this weekend to the 2017 NFL® Draft. As the stage is set in Philadelphia on the steps made famous by Rocky Balboa, it has me thinking about our field position when it comes to digital marketing. Are we bringing on the punt team, or are we in the red zone?

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Spring cleaning provides an opportunity to refresh your casino’s brand image, which starts with your website design. Go beyond the surface and deep-clean by evaluating how your website performs with SEO, how it operates on a desktop or mobile device, and how it represents your brand values.

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