MRI Casino Marketing Blog
Do you need a new casino website?

Spring cleaning provides an opportunity to refresh your casino’s brand image, which starts with your website design. Go beyond the surface and deep-clean by evaluating how your website performs with SEO, how it operates on a desktop or mobile device, and how it represents your brand values.

People don’t have much patience online; they won’t wait for a page to load.

If a website isn’t optimized for mobile, they’ll bounce off in an instant. Your site needs to load quickly, be easy to navigate, and accommodate ever-evolving media forms and ways to deliver your message and reflect your brand. You must be able to add and change information quickly and easily and deliver the best casino website experience to your users.

A website isn’t just one channel in your casino digital marketing arsenal, it’s the hub that leverages today’s multi-channel marketing.

Search engines, live streams, blogs, social media marketing, videos, podcasts. Websites provide a clear path and point the way for a customer to interact with you – they visit your site to view your promotions, to book their hotel stay, to make a reservation in your restaurant. It’s a touch point that allows the customer to decide whether they’ll ultimately step through your casino doors.  

We landscape, repaint rooms and buy new furniture to keep up with the times, follow trends and stay in style. We do it because we want to create an inviting space for visitors and for ourselves. Just like redecorating your home, you should be doing the same for your website. Though best practices may vary, most agree that you should consider updating your website design about every 3 years. Improvements and updates should be made to your site throughout the year to stay current – with offers, promotions, specials, etc.

Here are some items to look at when evaluating your own website:

• Is your current website optimized for mobile users? Mobile traffic to Marketing Results’ casino sites runs between 64% and 76%, so this should be your primary focus.
• Is the overall design up to date, fresh, and current with your brand? Does it get customers excited to visit your casino? 
• How do you rank on search engines for your targeted keywords? When was the last time you reviewed your search performance?
• Have you checked your site for outdated links recently? Be sure to review pages that link to third-party sites such as local attractions, area hotels, or news articles.
• How easy is it for you to quickly make changes to your website? Is your CMS user-friendly or do you need an expert to update your promotions and dining menus?
• Does your website drive customers to your primary revenue drivers, including hotel reservations and your players club?
• Have you done an accessibility audit of your website? Are customers who use screen readers or who have impaired vision able to easily use your site?
• Is it time to schedule a new photo shoot? Do the photos on your website accurately reflect the experience a customer will have at your casino and dining venues?
• Are the goals of your website still the same or have they changed? Are you planning to add new amenities like another restaurant or a hotel?

So, do you need a new casino website? If any of these questions made you realize it’s time for an upgrade, contact us today and our expert casino website developers and designers will help you boost your online presence.