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Unlocking the Casino Marketing Trends of 2024


Unlocking the Casino Marketing Trends of 2024

In the ever-evolving landscape of trends, age no longer dictates what’s hot and what’s not. The dynamic shift in demographics, powered by technological advancements, has helped redefine what's on trend.

Millennials, once the creators and keepers of trends, are now parents. Gen Z should be positioned as the newest trendsetter–but there are more veteran users of technology. Consider that individuals in their 60s and 70s today were in their 40s and 50s when the iPhone first made its debut. From a technological perspective, we find ourselves with the TikTok generation at the forefront of the lower age range, while older generations have seamlessly integrated technology into their lives, having spent the majority of their adult years plugged in online. 

The trends to follow are for casinos and creating the best casino experience for young players to old. Join us on a walk through the trends defining casino marketing in the current year, as envisioned by Marketing Results.

Digital Marketing: Digital marketing plays an increasingly significant role in the casino marketing mix. Casinos invest considerably in online advertising, social media campaigns, and search engine optimization (SEO) to reach a broader audience.

In the realm of data-driven solutions, digital marketing stands as a pivotal component for your casino. At Marketing Results, we understand the significance of effectively reaching and engaging your audience. From Marketing Results, our digital solutions make technology personal. Our services include:

Personalization: Personalization rings on and continues to be important in all industries. Especially casinos, one of the first industries to do personalization right. From using customer data to tailor promotions, offers, and communication to individual preferences, creating a more engaging experience for today’s casino players.

Marketing Results doesn’t just offer digital and casino marketing solutions; we make it personal. Our approach is centered around understanding your unique offerings and crafting digital strategies that resonate with your players. Marketing Results’ personalization strategies and solutions are based on deep data analysis and strategy unlocked through your casino database. Our AIM casino marketing software is the tool for connecting with your players in the most personalized ways possible.

Mobile Optimization: With the use of smartphones, casinos are optimizing their websites and marketing materials for mobile users. Mobile apps and mobile-friendly websites were common to enhance the user experience.

Many casino marketing teams still tend to look at mobile as a secondary platform (vs desktop) but the opposite is true. Mobile traffic to Marketing Results’ casino sites runs between 64% and 76%. To play into this trend (that is here to stay) Marketing Results released our progressive web app (PWA) last year.

With the PWA, your casino mobile players have immediate access to casino communications & account information. Push notifications (in the PWA) allow for instant communications from the casino and these can be targeted to specific audiences (pssst…that can help with the personalization trend, too!).

Content Marketing: Content marketing was a trend, is a trend, and will remain a trend. Content is king, queen, and the joker. Content supports all of the trends on this list and feeds the online environment.  Casinos are required to create valuable and relevant content to engage their audience and combat the competition. This includes blog posts, videos, and other content that goes beyond traditional advertising.

Marketing Results believes in an omnichannel approach–putting the casino player at the center of our casino marketing clients’ strategies. To do so, we create content for our casino clients that starts the dialog and keeps it going through multi-touch campaigns and custom websites. Putting your message in the right place, at the right time.

Innovative Loyalty Programs: Casinos are enhancing their loyalty programs to provide more personalized rewards and incentives for frequent visitors. This could include exclusive promotions, special events, or personalized perks.

We are seeing a shift in gift programs going digital. Some casinos are sending players a code that they can use to redeem for a preset list of items, curated on Amazon, for example.

Marketing Results’ PWA also enables our casino marketing clients to develop gamified offers that promote loyalty and are featured within their personalized portals (see the trends stacking on one another?!?).

Data Analytics: The use of data analytics tools to gain insights into customer behavior and preferences was on the rise in the casino marketing space.

Data is what Marketing Results does. Before it was sexy or trending, Marketing Results has been centered on the casino database as the gold of all marketing strategies. Key components of our database marketing solutions include:

  • Direct marketing campaign management
  • Casino database analytics
  • Direct marketing response rate reports
  • Email deployment and reporting
  • Database segmentation and querying
  • Advanced casino data mining
  • Digital offer delivery and tracking
  • Player development contact management
  • Host performance reports and goal-tracking

Hands-off Customer Experience

Born from a need during COVID-19, being hands-off for safety purposes, has turned into hands-on, intuitive experiences for today. Marketing Results continues to see the use of technology to be “hands off” both at home and on-site.

Off-property, this trend is seen in marketing and communications, casino player portals, and progressive web apps (PWAs). On-site, we see kiosks instead of club desks, QR codes for menus and sportsbook odds, digital payments, and keyless room entry.

This trend can offer several benefits, including increased efficiency, convenience, and potential cost savings. For casinos, implementing technology such as kiosks and digital payments can enhance the overall customer experience by providing faster and more seamless services.

However, it's essential to consider potential challenges or concerns that may arise with increased reliance on technology, such as issues related to privacy, cybersecurity, and the need for proper training and support for users who may not be familiar with these technologies. This is where Marketing Results comes in.

AI & Marketing Automation

See our previous blog post about AI and casino marketing to learn more about how it is affecting the casino industry and keep it on your radar. This is a trend that is not going away any time soon!

We hope you’ve enjoyed the read and the trend knowledge. We are always here to talk more. As a leading casino marketing agency, Marketing Results helps shape the pulse of the market, crafting strategies that not only align with the latest trends but also leverage our expertise to deliver unparalleled results to our casino clients.

Don't miss out – stay ahead in the game with Marketing Results. Explore the future of casino marketing now!

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