Casino Marketing Blog | Marketing Results, Inc.

A Peace On Poster Design: Take a Marketing Cue From Woodstock a Half-Century Later

By Kevin McElroy – Vice President of Creative Services

Posted in Advertising

It only took a handful of masterminds to create and promote the festival we still remember and celebrate today. Without the far reach of Twitter, Facebook, or 500 TV channels speaking to every imaginable audience segment, that small team had to take a far more organic approach to promote Woodstock, one that would ultimately hinge on two core ideas.

Become a Familiar Voice to Your Players

By Kevin McElroy – Vice President of Creative Services

Posted in Brand

When a voice becomes part of your life, it’s more than just communication — it’s connection. Pierre Robert showed Philadelphia what authenticity and consistency sound like. His passing reminds us that the same principles apply in casino marketing: show up, be genuine, and earn your audience’s trust.

Listening: A Selfless or Selfish Act of Market Research

By Gary Border – President

Posted in Casino Marketing

Listening, aided by market research, is the key to future growth of business - particularly casinos and resort destinations.

It's Time to Revisit Your Casino’s CRM Solution

By Craig Border – President

Posted in AIM Casino Software

Casinos vie for market share in an extremely dynamic environment, and a CRM tool that isn’t pulling its proverbial weight just won't cut it.

Livestream What Makes You Special

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

Casinos have a variety of tools that can elevate their marketing from the competition and background noise of life. One such tool, livestreaming, holds an incredible amount of promise within its capable hands.