Casino Marketing Blog | Marketing Results, Inc.

How Would Your Casino’s Report Card Stack Up?

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

How Will Your Casino's Report Card Stack Up?

Your gamblers grade your casino on a daily basis. Each interaction with your brand, from visits to your dining facilities to interactions with your app, are a test.

Follow Sgt. Pepper’s Lead. The Road to Fab Marketing.

By Kevin McElroy – Vice President of Creative Services

Posted in Advertising

The Fab Four spent countless hours in Abbey Road Studios collaborating, writing, rewriting, testing, recording and asking for feedback. They were striving for perfection; they wanted to create something they knew would touch the hearts of their loyal fans. Put this same amount of effort and heart into your core casino marketing campaigns, and you'll have the opportunity to attract not only your loyal customers but new segments who recognize you have a unique appeal.

How to Get Gamblers Loyal to Your App for just $1

By Kevin McElroy – Vice President of Creative Services

Posted in Mobile

Has your casino done a good job creating the need for its app in customers, and encouraging them to use it? If you want your casino mobile app to reach its full potential, it's key to convince your players that they just can't live without it.

5 Marketing Secrets of the Most Effective Casino Loyalty Apps

By Kevin McElroy – Vice President of Creative Services

Posted in Mobile

The average mobile app loses 76% of its users on the first day after it's downloaded. Your casino loyalty app won't drive results if your customers don't use it. But what's the difference between casino apps that stink and the ones that earn loyal users?

River Rock Casino Selects the AIM System for Database Marketing Solution

By Kristen Fulmer – Director of Marketing

Posted in AIM Casino Software

Marketing Results, Inc., announced today that River Rock Casino has implemented the Advanced Intelligence Marketing (AIM®) system as its complete database marketing solution.