Casino Marketing Blog | Marketing Results, Inc.

Wild Rose Casino & Resorts Chooses the AIM System for Database Marketing Solution

By Kristen Fulmer – Director of Marketing

Posted in AIM Casino Software

MRI AIM System - Database Marketing Solution

Marketing Results announced today that Wild Rose Casino & Resorts has selected and implemented the Advanced Intelligence Marketing (AIM) system as its complete database marketing solution in all three of Wild Rose's properties: Clinton, Emmetsburg and Jefferson.

4 Ways To Drive Your Gamblers Crazy

By Kevin McElroy – Vice President of Creative Services

Posted in Mobile

Your gamblers want the best possible experience every time they pay a visit. You want to win customer loyalty. Knowing the "why" behind your customer behavior and filling their needs is the smartest way to approach loyalty mobile app design for your casino.

Train Your Gamblers to Move From Print to Digital (and save money!)

By Kevin McElroy – Vice President of Creative Services

Posted in Casino Marketing

Train Your Gamblers to Move From Print to Digital

Our City of Brotherly Love will play host this weekend to the 2017 NFL® Draft. As the stage is set in Philadelphia on the steps made famous by Rocky Balboa, it has me thinking about our field position when it comes to digital marketing. Are we bringing on the punt team, or are we in the red zone?

The Vinyl Word on Gambler Experience

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

If Record Store Day serves as a reminder for anything, it's that technology alone just isn't enough to win the emotional argument with consumers. Tap into the emotional attachment gamblers have with their favorite casinos, and your brand will stand out as something that transcends mobile technology.

Winning With Technology: Part 3

By Gary Border – President

Posted in Technology

This is the third in a 4-part series we're offering on today's technology and how it can be used as an advantage for the gaming industry. In this post, we review how today's technology can launch a casino into new territories of expanding reach, increasing loyalty, and growing profits.