Casino Marketing Blog | Marketing Results, Inc.

MRI Holiday Show Wins IAC Award

By Kristen Fulmer – Director of Marketing

Posted in Animation

The 2016 MRI Holiday Show has been named a winner in the 2017 Internet Advertising Competition Awards for Best Marketing Email message campaign/Best Mobile Email message campaign.

My Wawa Wow Moment

By Kevin McElroy – Vice President of Creative Services

Posted in Technology

As a casino marketing professional responsible for developing creative ideas, I am always looking for innovative ways to help companies improve their operations and customer service. I study the methods and strategies of other marketers, and analyze the tactics of successful companies.

Marketing Results Wins Telly Award

By Kevin McElroy – Vice President of Creative Services

Posted in Advertising

Marketing Results is proud to announce that we were named a winner in the 38th Annual Telly Awards for our Holiday Radio Show.

Recharge into Action

By Kevin McElroy – Vice President of Creative Services

Posted in Advertising

This past weekend daylight savings time forced us to "spring ahead," and lose an hour of sleep. I, for one, still have to change the batteries in my smoke detectors. Likely I'll forget and undoubtedly have my slumber disturbed at 2:37 a.m. to the sound of warning beeps.What does this have to do with casino marketing? Your smoke alarm's beeping is a lesson in communicating the right way with the right people.

Winning With Technology: Part 2

By Gary Border – President

Posted in Technology

This is the second in a 4-part series on today's technology and how it can be used to the best advantage for the gaming industry. In this one, we explore whether apps can boost a casino's bottom line in any significant way. How much effort is required and is it really worth it?