Casino Marketing Blog | Marketing Results, Inc.

Feds Advise Casinos to Avoid Bets from Medical Marijuana Industry

Posted in News Links

Steven Stradbrooke of Calvinayre.com has reported that U.S. federal regulators have advised casinos to avoid taking bets from customers in the medical marijuana industry.

MGM Gambles on Springfield, Massachusetts With Ambition and Optimism

By Marketing Results, Inc.

Posted in Casino Marketing

Philip Marcelo of Boston.com reports that the Massachusetts Gaming Commission has named MGM as the state’s first casino operator. MGM had submitted an $800 million proposal for the Springfield, MA construction project.

Are We Making Deals With Gamblers When We Should Be Making Friends?

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

Are we making deals with gamblers when we should be making friends?

Segmenting markets of consumers (gamblers) by their desires and behaviors enables savvy casino marketers to direct more relevant, powerful messages to the audience that can move the needle.

Communications That Supercharge The Image Of Your Casino

By Gary Border – President, Marketing Results, Inc.

Posted in Casino Marketing

Communications That Supercharge Your Casino's Image

Digital, social and mobile media create the opportunity to gauge the operational effectiveness of a casino, in real time. By keeping track of (and listening to) customers, casino marketers and management can anticipate problems and influence outcomes.

Facebook Tweaks Algorithm (Again)

By Brandon Lipson – Digital Marketing Coordinator

Posted in Social Media

It’s that time again. Another tweak to the Facebook algorithm has occurred. Brand Managers should take note of this update in regard to the type of status updates that are posted.