MRI Casino Marketing Blog

Meet Craig. Craig is President of Marketing Results. A big and important role. Craig is also really good at the smallest of details. In a casino world where numbers count, dollars matter and even penny slots pull a profit–Craig hones in to understand how even the tiniest detail can make a huge improvement.

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"Good typography in design is a great way to give advertising a visual hierarchy, which is important to capture attention and guide the user visually through the elements of the piece. A good example is casino digital ads, where the message needs to be delivered as quickly and effectively as possible—because attention spans are short—making visual hierarchy very important to digital advertising." For visual direction in your casino brand and casino advertising--turn to Marketing Results and meet John Pace, our Senior Art Director and Designer. Read more about how to push your brand to the next level.

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Marketing Results believes there are only smart questions when discussing the ins-and-outs of casino marketing. In fact, the more questions, the better. Questions mean we are thinking about how to tackle challenges that we are facing in the market today.

We recently embarked on gathering our top, must current, casino marketing client questions. Read on to see our clients’ questions, and our answers.

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“Since I started in the industry, my goal is to create an IT customer-focused system. Which means, the day to day system functionality must be available to employees at all times.”

Meet Earl. He is the IT Process Manager at Marketing Results. In other words, he makes our IT run, and without our IT, we can’t work in this ever-evolving digital world.

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“At the end of the day it’s not about what you have or even what you’ve accomplished…it’s about who you’ve lifted up, who you’ve made better. It’s about what you’ve given back.” – Denzel Washington

Meet Kristen. She is the Director of Marketing at Marketing Results. She handles account services and runs on endorphins. Positive endorphins, that is.

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