MRI Casino Marketing Blog

Strategy is a word that can be applied to almost everything, especially in the business world and especially in marketing to casino players. And strategy work should never stop. Marketing Results serves as a strategic partner to our casino marketing clients, bringing our historical knowledge and on-the-pulse knowledge of what it takes to deliver results today and into the future.

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Meet Amy. Amy is the Director of Digital Products at Marketing Results. “I'm responsible for the strategy and execution of Marketing Results' websites, player portals, mobile applications, email campaigns, landing pages, gamified offers, and other new software design and development projects.” Sounds straightforward, but it moves at the speed of innovation. The possibilities are endless in the realm of casino digital marketing.

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Meet Rebecca. She is the Director of Client Services at Marketing Results. Her job on paper is to develop and execute casino clients’ database marketing solutions including analytics, digital and direct strategies, promotions and advertising. Her superpower is nurturing client relationships–at her core, she is a nurturer, a mother.

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Meet Gary. Gary is the founder of Marketing Results. His background is consumer research, but his niche expertise is in casino player behavior. Gary has always believed marketing can achieve results (hence the name) as long as you understand your target audience. “In 1988 after working seven years in the casino gaming industry as a marketing executive, I founded Marketing Results. The name came from an article I read about Carl Icahn who framed the question “Why does no one use the word results in their business?”

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Meet Julie. She is Marketing Results’ Accounting Specialist, and an expert in more than accounting. She’s a specialist in organization. What she sees, she organizes, and in doing so, makes it better, more enjoyable. 

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